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Own a business that contributes to the society
Explore opportunities in the education industry with I.C.E. GATE Institute
I interact with students on daily basis to counsel them for right careers but do not have right product to advise.
I am currently into tutoring/coaching business and wish to grow.
I want to set up my own I.C.E. GATE Institute branded education enterprise and reap the rewards of 25+ years expertise.
I am currently running my school. I wish to implement tech, sales, marketing, content and training solutions.
Higher Ed Partner
I am currently running a College/Higher Ed institution. I wish to implement tech, sales & marketing.7
I operate the book shop. The students buy books for entrance examinations from my shop. I wish to offer I.C.E. GATE Institute programs to them.
Need help to decide on best Partnership plan
Learn Why And How To Be An Entrepreneur
Why Become a Businessperson?
Brings a sense of freedom, independence, achievement, pride, and recognition
Allows the transformation of one’s interest & passion into a profession
Breaks monotony of a 9-5 job through doing new things on daily basis
Why Choose a Franchisee Business?
Opportunity to work with, and leverage on, a well-known & established brand name
Brings in a fresh perspective, with two different minds working on the same project
Association with a bigger brand brings with it a status in society
Questions to Ask while Choosing a Franchisee
Does the brand have visibility at both local & national levels?
What are its strategy and method of doing business?
Does it provide support in content, marketing, collateral design, etc.?
Does it send a start-up kit to its new franchisees?
Why Become a I.C.E. GATE Institute Franchisee?
Cutting-edge and contemporary programs/products/courses using technology
Goodwill derived from a recognized & respected brand name
Use of logos, brand names, etc., in marketing collaterals & advertising
How to Conduct a Market Survey?
Start at the macro level, for example, to understand needs, actions, behavior, and opinion of test-takers of a particular product/program
The micro-level survey will involve understanding the resources (institutions, competition, etc.)
Business Planning & Breakeven Point (BEP) Calculation
Sales, in the context of a center offering test-prep programs, are defined as:
(no. of enrollments) X (fees collected per enrollment)
Breakeven Point (BEP) is reached when Sales = Fixed costs + Variable Costs. Any sale beyond the BEP contributes to net profit
How to Recruit Manpower?
From your internal staff, their friends, family
Through word-of-mouth and references
By publishing ads in newspapers & magazines
By posting vacancies on online job portals
How to Train your Staff?
Conduct induction sessions to familiarize new employees with the organization’s core values
Provide hands-on training at regular intervals that is focused on providing practical exposure
Allow every employee to learn at their own pace
How to do Marketing & Sales Promotion?
Identify a specific problem your target market/audience is facing; and offer a solution
Develop marketing communications accordingly – to generate awareness and to promote
Ensure that your communication plank is distinct from that of your competitor(s)
How to do After-Sales Service?
Send a “Thank You” mail
Inquire if they have any question/query
Explain all the features of the product/program
Take them through a demo of product/academics/sales know-how
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